Pro Sports structures the sport, designs the event series and builds the business plan that makes it work. Value follows fundamentals — properties that serve athletes and fans first become commercially serious as a result. The Care Factor analysis guarantees it.
A generation of Olympic and heritage sports command enormous audience equity but operate on structures designed for another era. That is not a moral problem alone — it is unrealised value. Where fans and athletes are underserved, better design compounds.
LIV Golf, PTO, WTT, SailGP, 3x3 Basketball, PDC Darts. Each demonstrates the same pattern: a modern circuit, direct athlete alignment, a city-anchored calendar and a commercial architecture that releases value the incumbent structure could not.
World Table Tennis, from concept to a global year-round series, with the sport's commercial revenue growing roughly six-fold. That operator credential is what we bring to every mandate — not consultant slides.
Circuits that extract from athletes or alienate fans do not last. Our design principle is also our diligence filter — and it is why our properties attract talent, audience and partners in the first place.
Value creation needs evidence. The Care Factor™ is how we prove it.
TCF is our proprietary evaluation framework. It scores a property on what actually drives worth — athlete outcomes, fan depth, host and partner return — and weights those dimensions to whoever is asking. Care is the missing factor in most agency relationships; measuring it is what turns a good idea into a fundable one.
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Which properties are genuinely under-valued rather than simply small.
Where format, calendar and governance changes move the value dial most.
A defensible score partners, hosts and backers can underwrite.
Circuit and event-series design where we hold the operator seat, from format and calendar to governance and launch.
Bringing the right long-term partners — hosts, brands, broadcasters and backers — around a plan that already stands up on its own.
For federations, rights holders and institutions building a sports strategy — value framework, property screening, format diligence.