A three-tier boutique method for structuring sports, building compelling event series and building the business plans that make them work. Deployed individually or as an integrated programme — always with players and fans at the centre of the model.
We begin with the honest answer. TCF-powered analysis of audience equity, IP position, governance and event architecture — showing the federation, rights holder or founder where the sport is under-performing against its own potential, and where the real value already sits waiting to be released.
Format innovation, city-anchored calendars, host-city economics, athlete and fan experience, governance that puts players and fans first. This is the World Table Tennis playbook, made repeatable — designed to be commercially serious without extracting value from the athletes it depends on.
We build the financial model, revenue architecture and operating plan that make the property viable on its own terms — host-city economics, partner and broadcast structures, cost base and launch operations. Where federation partnership is feasible we structure it; where it is not, we design around it. Get the fundamentals right and the value follows.
Three method tiers plus three specialist verticals. Every engagement is bespoke — designed around the client's commercial and sporting ambitions.
Half a billion viewers, mobile-native fandoms, publisher-owned IP. We apply the three-tier method to a category the incumbents still treat as adjacent.
Rights sit with game publishers, not federations. Strategy starts with the licensing reality, not the org chart.
In Asia especially, the viewer is on a phone in vertical. Broadcast deals that ignore this leave the largest cohort on the table.
Hardware and energy drinks built the category. Banks, autos and luxury are the next wave — they need a different sell.
Pro players peak and exit early. Representation has to think creator economics from day one, not retirement.