Proof

Playbooks
that shipped.

One anchor case that speaks for itself. And a snapshot of live mandates currently in build — under NDA, unnamed, but real.

Anchor Case · World Table Tennis

Concept to global year-round series.

As Founding CEO of World Table Tennis, Steve Dainton led the most significant structural transformation in table tennis's 100-year history — building WTT from a concept on paper into a full international calendar including four Grand Smashes in 2025.

Over eight years the sport's commercial revenue grew from US$12M to US$71.1M — a ~6× increase — delivered while navigating the brutal early years of launching a bold new platform through COVID.

Players and fans first. That principle is not marketing copy — it is the reason the model worked, and it is the reason we now bring the same playbook to every mandate.

6×

Commercial revenue growth (US$12M → $71M)

Grand Smashes delivered · 2025

100y

Largest structural transformation in the sport's history

8 yrs

Concept to full year-round international calendar

Steve Dainton, Founder of Pro Sports and Founding CEO of World Table Tennis — Led by
Steve Dainton
Founder, Pro Sports · Founding CEO, World Table Tennis

Selected Current Mandates

Circuits
in design.

Live mandates spanning circuit design, investment structuring and federation navigation across high-equity Olympic disciplines. Client identities disclosed under NDA only.

Olympic Discipline · Anchor Sport

High-equity individual sport, near-zero prize infrastructure.

Circuit-design and investment mandate for a globally recognised Olympic discipline with iconic athletes and massive audience equity — but a commercial structure that pays its stars almost nothing. Format innovation, host-city model and investor thesis in build. Detail under NDA.

Olympic Discipline · Second Property

Broadcast-strong sport, fragmented calendar.

Diagnostic and design mandate for an Olympic sport with proven broadcast appeal but a splintered international calendar and weak federation commercial architecture. Assessing consolidation vs parallel-circuit models. Detail under NDA.

Federation Advisory · Confidential

Federation restructure and commercial reset.

Advisory to the leadership of an international federation on organisational model, event architecture and rights strategy. Applying the operator's playbook — not consultant slides. Detail under NDA.

Under NDA

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Playbooksthat shipped.